Video header bidding - a hybrid header bidding approach
Video Header Bidding

Video header bidding for the highest yield

For header bidding to function across all video formats & overcome latency, yield & transparency barriers it must work in an open, two-sided environment. Cedato’s video header bidding is a hybrid solution that operates both on the client and server side in real-time.


The video header bidding solution applies predictive analytics, taking into account dozens of data point beyond price, optimizing for the best demand. Its additional layer of client-side safety net enables it to better recover from VAST/VPAID errors or in case of an opt-out. This results in significantly higher performance for both publishers and advertisers.

How does video header bidding maximize optimization?

Simply streamlines bidding
across server & client sides

Built for video monetization

Last-mile error 
detection and
resolution

Greater transparency
in an open environment

More revenue from every impression

Cedato Video Header Bidding works in real time both on the server and client side without slowing page loads.

On the server side, Cedato outsources the heavy lifting optimization process, capturing the widest range of bidding sources, sending only the optimal sources back to the client side for action. The technology, built-in to the fast loading Cedato Player,  harnesses its predictive algorithms, and machine learning capabilities to pre-qualify demand for each impression. Using its last mile delivery safety net, it delivers higher fill-rates and CPMs with a single tag.

By concurrently operating on the client and server sides, hybrid video header bidding addresses all the main shortcomings of one-sided processes and offers numerous advantages over generic solutions in the market.

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