Cedato created an open Video Operating System that delivers unique native video across any screen, using a disruptive SaaS-based model. We enable all publishers and marketers to transform viewing experience over mobile, web and connected TV.

We combine a user-friendly player, an algorithmic optimization layer and a native video showcase to significantly lift engagement, supply and business results. We want our users to fully understand how we’re using information and the ways in which you can protect your privacy. Your privacy matters to Cedato so whether you are new to Cedato or a longtime user, please do take the time to get to know our practices – and if you have any questions contact us.

Cedato is a member of several industry groups including the Interactive Advertising Bureau (“IAB”).

Information we collect

We may collect and aggregate information to provide better services to all of our users – from figuring out basic stuff like which language our users speak, to more complex things like which ads our users will find most useful.

We may collect information in the following ways:

We may collect information about which content and ads are being watched the most and how much time is spent on it, while visiting a website that uses our advertising services This information includes:

Device information

We collect and aggregate device information (such as hardware model, operating system version, ad purposed device identifiers, and mobile network information).

Log information

When you use our services or view ads and content, we may collect and store certain information in server logs. This may include but not limited to: Video play events, information such as crashes, system activity, browser type, browser language, the date and time of your request and referral URL and Cookies that may uniquely identify your browser.

Location information

When you use Cedato services, we may collect and process information about your location.

Cookies and similar technologies

We and our partners may use various technologies to collect and store information when you visit our website and this may include using cookies or similar technologies to identify your browser or device. We also may use these technologies to collect and store information when you interact with our services offered by our partners, such as advertising services that may appear on other sites and apps.

How we use information we collect

We use the information we collect to provide, maintain, protect and improve our services, to develop new ones, and to protect Cedato and our users. We may also use this information optimize the content and ad we serve.

When you contact Cedato, we keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.

We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.

Cedato may processes collected data on its servers in many countries around the world.

Transparency and choice

People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. For example, you can control whether certain activity is stored in a cookie or similar technology on your device when you use our services.

You may set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being set by us. Please refer to the support pages of Chrome, FireFox, Safari Explorer and other browser in order learn more about cookies policy settings. In addition:

You may reset your Android advertising identifier as indicated here.

You may reset your iOS IDFA (ID for Advertising) as indicated here.

Information we may share

We do not share personal information with companies, organizations and individuals outside of Cedato unless one of the following circumstances applies:

For legal reasons

We will share personal information with companies, organizations or individuals outside of Cedato if we have a good faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

meet any applicable law, regulation, legal process or enforceable governmental request.

enforce applicable Terms of Service, including investigation of potential violations.

detect, prevent, or otherwise address fraud, security or technical issues.

protect against harm to the rights, property or safety of Cedato, our users or the public as required or permitted by law.

We may share non personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services, geographical division of users.

Information security

We work hard to protect Cedato and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:

We encrypt many of our services using SSL.

We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.

We restrict access to personal information to Cedato employees, contractors and agents who need to know that information in order to process it for us.

When this Privacy Policy applies

Our Privacy Policy applies to all of the services offered by Cedato LTD.

Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you in ads, content or other sites linked from our services.

Our Privacy Policy does not cover any third party’s use of Cedato’s services.

Compliance and cooperation with regulatory authorities

We regularly review our compliance with our Privacy Policy. We also adhere to several self-regulatory frameworks, including the EUUS Privacy Shield Framework. When we receive formal written complaints, we will contact the person who made the complaint to follow up.

We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.


Our Privacy Policy may change from time to time. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes).