Cedato will become part of EX.CO’s offering, providing global publishers a robust AI engine to enhance yield optimization, while improving page performance according to latest web vitals standards.
NEW YORK, April 22, 2021 /PRNewswire/ — EX.CO – The Experience Company, a leading global content technology, announced today the completion of its acquisition of Cedato, a video technology company with unique yield optimization capabilities. Following the acquisition, EX.CO will provide its publisher, brand and business partners the most advanced AI-based content & advertising solutions on the market, including CTV and header bidding mechanisms, via the company’s easy-to-use platform. In addition, this step further positions EX.CO as a resource for publishers who are tasked with meeting Google’s new Web Vitals page performance standards.
EX.CO is doubling down on technology that can smartly pair content with ads for its publisher audience, so it offers the best return for publishers and a highly engaging, seamless experience for readers. With this move, EX.CO’s partners will benefit from:
- Projected revenue increase for publishers with optimized contextual matching
- 40% faster loading times & speed on-site which improves page performance & UX
- Predictive content solutions using AI to ideally match content, ads, placement & user
- New mobile, CTV & header bidding options via an advanced white label ad server
- Better reporting, control & transparency all accessed on a easy to use dashboard
“This acquisition comes after a prime year of evolution and growth for EX.CO, in which we both launched and scaled our offering for businesses, as well as expanded our partnerships with some of the biggest and most innovative media companies in the world,” said Tom Pachys, CEO & Founder at EX.CO. “I’m very excited about Cedato’s technology and its ability to drive revenues across platforms while maintaining a great user experience. It perfectly complements what we have been building and will be a huge benefit to both our partners and Cedato’s client base.”
“We’re thrilled to be joining forces with the EX.CO team,” said Ron Dick, CEO & Founder at Cedato. “Since the company’s inception, Cedato has been laser-focused on creating the most advanced video tools with a simple, customer-first approach. EX.CO has a similar vision, powerful technology, and a large, loyal clientele base. Working together enables us to offer cutting-edge technology to our range of global partners, continuing to lead the way with product innovation that supports the market’s primary needs.”
Founded in 2015, Cedato quickly established itself as a leading programmatic video platform, offering publishers and advertisers a comprehensive SaaS-based video technology stack. In addition, the company powers one of the fastest growing private video marketplaces with billions of video views each month.