As a company that grew up on Dmexco, we took our first “baby steps” at the startup village just two years ago, with a unique approach to adtech solutions and a passionate team eager to tell our story. We met with industry players that travelled to Dmexco fro...
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The GDPR (General Data Protection Regulation) storm swept through the digital advertising industry less than 3 months ago. As the dust settles, one of the main influences we’re seeing GDPR having on the adtech industry is the limited ability of marketers to ta...
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Engaging users with “polite” video ads is a win-win - marketers and publishers improve their results from video advertising while preserving a positive viewing experience for users. Marketers are investing heavily in video ads as online video consumption ...
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In a time of expedited growth, how well would an AngularJS platform cope with technological developments stemming from market shifts and customer requirements? With a wide customer base, would it be wise to invest in this costly development at this point in ti...
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The AMP, or Accelerated Mobile Pages project, is a website publishing technology led by Google for the purpose of improving the performance and user experience for mobile web content. In other words, it promises to ultimately speed up the internet for the benefi...
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As a response to the massive shift in the regulatory landscape, ad-tech companies are quietly updating terms and rolling out new personal data tools as the deadline for GDPR compliance is near. So what is GDPR? The General Data Protection Regulation (or GD...
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Digital advertising has undergone quite the transformation over the past decade. Looking back to the era before programmatic, digital ad buying was done manually, through direct deals, naturally limiting the scope and reach of campaigns. Advertising campai...
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Over the past several years, we’ve all been paying close attention to the impressive growth of mobile video and the underlying potential for mobile advertising. Yet in the meantime, connected TV has been steadily marking its territory as the dominant dev...
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On Thursday, Google launched its new Chrome ad-blocking feature. The new filtering policies are meant to eradicate disruptive ads and ultimately reduce the use of third party ad blockers. With the new Google Policy, users are expected to experience only ...
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This week eMarketer released a new study showing the growing adoption of hybrid header bidding among US sites. Given the head-spinning pace at which technology and standards have been changing in the industry, the study was able to demonstrate a significant ris...
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