Video Perspectives

The AMP, or Accelerated Mobile Pages project, is a website publishing technology led by Google for the purpose of improving the performance and user experience for mobile web content. In other words, it promises to ultimately speed up the internet for the benefi

As a response to the massive shift in the regulatory landscape, ad-tech companies are quietly updating terms and rolling out new personal data tools as the deadline for GDPR compliance is near. So what is GDPR? The General Data Protection Regulation (or GD

Digital advertising has undergone quite the transformation over the past decade. Looking back to the era before programmatic, digital ad buying was done manually, through direct deals, naturally limiting the scope and reach of campaigns. Advertising campai

Over the past several years, we’ve all been paying close attention to the impressive growth of mobile video and the underlying potential for mobile advertising. Yet in the meantime, connected TV has been steadily marking its territory as the dominant dev

On Thursday, Google launched its new Chrome ad-blocking feature. The new filtering policies are meant to eradicate disruptive ads and ultimately reduce the use of third party ad blockers. With the new Google Policy, users are expected to experience only

This week eMarketer released a new study showing the growing adoption of hybrid header bidding among US sites. Given the head-spinning pace at which technology and standards have been changing in the industry, the study was able to demonstrate a significant ris

Video Trends 2018, Israel This year’s Video Trends Conference in Tel Aviv was a tremendous success, attracting more than 700 visitors, including many international industry leaders. Conference topics tackled the most crucial issues for programmatic video incl

New technologies call for new methodologies Header bidding wrappers are great for Display Header bidding got off to a great start. If you've been hiding under a rock for the past 2 years, header bidding enables publishers to expand their visibility of potentia

The digital advertising industry is about to swarm into New York City for the next Programmatic I/O conference. Cedato will be there to catch up on programmatic trends and meet new partners seeking programmatic video solutions. The conference program offer