Video Perspectives

The GDPR (General Data Protection Regulation) storm swept through the digital advertising industry less than 3 months ago. As the dust settles, one of the main influences we’re seeing GDPR having on the adtech industry is the limited ability of marketers to ta...

Engaging users with “polite” video ads is a win-win - marketers and publishers improve their results from video advertising while preserving a positive viewing experience for users. Marketers are investing heavily in video ads as online video consumption ...

The AMP, or Accelerated Mobile Pages project, is a website publishing technology led by Google for the purpose of improving the performance and user experience for mobile web content. In other words, it promises to ultimately speed up the internet for the benefi...

As a response to the massive shift in the regulatory landscape, ad-tech companies are quietly updating terms and rolling out new personal data tools as the deadline for GDPR compliance is near. So what is GDPR? The General Data Protection Regulation (or GD...

Digital advertising has undergone quite the transformation over the past decade. Looking back to the era before programmatic, digital ad buying was done manually, through direct deals, naturally limiting the scope and reach of campaigns. Advertising campai...

Over the past several years, we’ve all been paying close attention to the impressive growth of mobile video and the underlying potential for mobile advertising. Yet in the meantime, connected TV has been steadily marking its territory as the dominant dev...

On Thursday, Google launched its new Chrome ad-blocking feature. The new filtering policies are meant to eradicate disruptive ads and ultimately reduce the use of third party ad blockers. With the new Google Policy, users are expected to experience only ...

This week eMarketer released a new study showing the growing adoption of hybrid header bidding among US sites. Given the head-spinning pace at which technology and standards have been changing in the industry, the study was able to demonstrate a significant ris...

Video Trends 2018, Israel This year’s Video Trends Conference in Tel Aviv was a tremendous success, attracting more than 700 visitors, including many international industry leaders. Conference topics tackled the most crucial issues for programmatic video incl...

New technologies call for new methodologies Header bidding wrappers are great for Display Header bidding got off to a great start. If you've been hiding under a rock for the past 2 years, header bidding enables publishers to expand their visibility of potentia...