11 Ways To Reduce Your Risk Of Ad Fraud

Maya Youdovski

Ad fraud is an all-too-common issue for modern marketers. Fraudulent clicks can heavily skew results and potentially hurt your brand’s reputation. Fortunately, there are a few things you can do to reduce your risk of ad fraud.

We asked members of the Forbes Agency Council for some smart strategies every brand should follow. Their best answers are below.

Build A Strong Programmatic Tech Stack

Ad fraud comes in many forms, including bot traffic and viewability and completion rates. Select a programmatic technology provider that includes the most comprehensive fraud solutions, such as prebid filtering for invalid traffic and viewability measurements. A strong programmatic tech stack will enable brands to mitigate fraudulent transactions and target impressions by predefined parameters. – Dvir DoronCedato

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